Things you say

Today makes it a year since I launched my first book. Now, I have two books on sale: Things You Say and Kanyinsola. They’re both available through the link on my social media bio. However, as the title of this discussion suggests, I will be trying to summarise my first book — Things You Say.

Before I go on, I will like to thank everyone who contributed to the success of that first launch, those who have been there before the launch and those who have supported me ever since. Let’s go on:

Things You Say is my way of saying that whatever you want in life, good communication skills will increase your chances of getting. That’s because people will more likely assist someone who they know and trust than someone who they’re indifferent to.

In the book, I said that the way you think, the things you do and what others say about you affect the things you say and so, I advised that you watch what you say and do, so that you can control how people think about you thereby increasing your chances of getting the best out of life.

The greatest sales books and courses as well as personal experience have proven that most human interactions are like sales pitches. You are constantly trying to sell yourself, your skills or your products. The most important among these things is the sale of self, often thought about as creating an impression.

The person you are is a brand and like every single business out there, it’s in your best interest to have the right product (which may also be a skill), be in the right environment and have great public relations or in other words, have great marketing.

Although this is not always possible for bigger brands and more popular people, you have to try as much as possible to make every single person in your life aka every single customer feel special, feel as if your entire business, your entire life, is created for the singular purpose of pleasing them. That way, you help them feel special, not in a manipulative — I just want to use you — type of way, but in a more discerning — I know your worth — type of way.

Keep in mind, also, that some people will notice this goodness in you or some people will still choose to neglect you. In those moments, learn to say no and move on because otherwise, those people will make you feel like less than you really are. Saying no is also a thing to say.

Thank you so much for being here. In the spirit of thanks. I’m giving away my two books for N4,000 only. If you’re interested, send me an email:

Until next time, this is Cruise Control and I am Oloye Emeka saying life na cruise, catch am.